Posts tagged as:

design

Post image for Etihad Agents website

Title: Etihad Airways Agents website
Client: Etihad Airways
Info: Etihad needed a portal dedicated for travel agents to promote sales of Etihad flights via targeted offers to agents. I wanted to incorporate the new website branding that was planned for the new Etihad website. Check out the site here.
Skills utilised: Art direction/graphic design, UX, web design

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Post image for Etihad Airways – website improvements

Title: Etihad Airways website before and after
Client: Etihad Airways
Info: As part of my role at Etihad Airways, I was tasked with improving the look and feel of the corporate website within the existing technical framework. Working closely with marketing and ecommerce, we improved the quality of design, brought the site more on brand and ensured that the site was user-focussed. These incremental improvements in design, user experience and SEO have seen the website revenue grow by nearly 100% in the period July 2009 – July 2010.
Skills utilised: Art direction/graphic design and brand development

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Post image for Everness

Title: Everness Brand Concept
Client: Self initiated
Info: A purely experimental brand project for myself exploring the limits of various elements to create a cohesive brand.
Skills utilised: Art direction/graphic design and brand development

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Post image for Sigur Ros poster

Title: Sigur Ros Melbourne Poster Client: Me Info: A personal project exploring music poster design ideas. Skills utilised: Graphic design

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Post image for Etihad – F1 Car livery

Title: Etihad Airways F1 Car
Client: Etihad Airways
Info: F1 showcar to promote the inaugural 2009 Formula One in Abu Dhabi
Skills utilised: Graphic design, art direction and applied design

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Title: F1 plane design Client: Etihad Airways Info: As part of the Abu Dhabi Formula One sponsorship, Etihad wanted to promote the brand cross over with an aircraft livery. Skills utilised: Design and layout

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Post image for Dubai Real Estate Institute website

Title: Dubai Real Estate Institute
Client: Sama Dubai
Info: DREI is a new education institution targetted at the booming property industry in Dubai. The brief was to design a site that communicated the new brand and featured the offerings at DREI.
Skills utilised: Art direction, brand, and web design
Credit: Insignia

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Post image for Dubai Real Estate Institute brand design

Title: The Dubai Real Estate Institute rebranding
Client: Sama Dubai
Info: Sama Dubai required brand guidelines for for Dubai Real Estate Institute. Although the logo had already been designed, there were certain elements of the logo that the clients were not happy and the brand guidelines needed to be created for all the brand touchpoints.
Skills utilised: Brand design and development
Credit: Insignia

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Post image for The Emirates Academy

Title: The Emirates Academy rebranding
Client: Jumeirah
Info: Jumeirah required a revamp for their educational institution, The Emirates Academy. Instigating an extensive rebranding exercise, I worked with the team at Insignia to evolve the existing logo, develop the brand guidelines and fully realise brand touchpoints.
Skills utilised: Brand design and development
Credit: Insignia

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Post image for Hilton – The Spa brochure

Title: The Spa brochure menu
Client: Hilton
Info: Hilton needed a new menu for their spa.
Skills utilised: Design and layout

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Post image for Jumeirah – Koubba Bar cocktail menu

Title: Koubba Bar cocktail menu
Client: Jumeirah
Info: Jumeirah wanted a new sophisticated cocktail menu for their upmarket Koubba Bar at Al Qasr.
Skills utilised: Graphic/applied design
Credit: Insignia

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Post image for Jumeirah – Bab Al Shams Christmas campaign

Title: Bab Al Shams Christmas campaign
Client: Jumeirah/Bab Al Shams
Info: Bab Al Shams wanted to promote their restaurants as a destination for Christmas lunch, so I came up with the idea of a traditional desert scene and a local with reindeers.
Skills utilised: Art direction and photo editing
Credit: Insignia

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Post image for Cortina Saudi Arabia – Breakfast Cream

Title: Laban packaging
Client: Cortina – Saudi Arabia
Info: Cortina needed a fresh design for their popular Breakfast Cream line. They were looking for something more modern and appealing to markets around the region.
Skills utilised: Graphic design, illustration
Credit: Insignia

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Post image for Cortina Saudi Arabia – Jungle Mix

Title: Jungle Mix
Client: Cortina – Saudi Arabia
Info: Within the range of Cortina drink products, there is the fruit drink brand ‘Jungle Mix’. The brief was to refresh the look and bring it in line with the rest of the new Cortina branding. Targeted more at the youth market, I created a vibrant and essential ‘fun’ design, carrying through the ‘ice’ footer, a integral part of its visual communication system.
Skills utilised: Graphic design, illustration
Credit: Insignia

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Post image for Emirates – The Observatory

Title: The Observatory brand development
Client: Emirates
Info: Emirates needed to develop the new restaurant brand ‘The Observatory’, with a suite of collateral requirements. Although the logo had been designed, the brand needed to be defined through the various touchpoints. I decided on using the Sun visual because of its obvious relationship with astronomy and its relationship to cooking through its heating nature.
Skills utilised: Art direction/graphic design and brand development
Credit: Insignia

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Post image for Bin Hendi Glamour Campaign

Title: Bin Hendi glamour campaign
Client: Bin Hendi
Info: Bin Hendi Avenue required a new advertising campaign to highlight the exclusive and fashionable qualities of their premium Avenue offering. I worked with the team at insignia to create a campaign which reflected this, by using a fashion magazine cover concept.
Skills utilised: Art direction, design
Credit: Insignia

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Post image for Talise Spa sales presentation

Title: Talise sales presentation
Client: Jumeirah/Talise
Info: Talise, the new Jumeirah spa brand, needed a presentation to promote the new business concept to clients internally and externally. We created a robust presentation that could be used for multiple applications using Flash as the development platform.
Skills utilised: Art direction, animation and video editing
Software: Photoshop, Illustrator, After Effects, Final Cut Pro
Credit: Insignia

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Post image for Gulf Air Seat Sale TVC

Title: Gulf Air seat sale
Client: Gulf Air
Info: Gulf Air needed to do a 15 second TVC to promote a seat sale they were running in 2006 over the quiet winter months. The brief was to create something that was fast paced and attention grabbing, without the use of any video content.
Skills utilised: Art direction, animation and video editing
Software: Photoshop, Illustrator, After Effects, Final Cut Pro

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Post image for Gulf Air Seat Sale TVC (V2)

Title: Gulf Air seat sale TVC (V2)
Client: Gulf Air
Info: Gulf Air needed to do a 15 second TVC to promote a seat sale they were running in 2006 over the quiet winter months. The brief was to create something that was fast paced and attention grabbing, without the use of any video content.
Skills utilised: Art direction, animation and video editing
Software: Photoshop, Illustrator, After Effects, Final Cut Pro

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Post image for Gulf Air corporate website

Title: Gulf Air website
Client: Gulf Air
Info: As part of the rebranding project, the Gulf Air website was identified as a crucial part of the new business strategy of to reduce costs and increases load factors. The brief was to create a site that reflected the new brand but was also simple, easy to use and fast loading.
Skills utilised: Art direction, web and information design

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