Etihad Airways – website improvements

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Title: Etihad Airways website before and after
Client: Etihad Airways
Info: As part of my role at Etihad Airways, I was tasked with improving the look and feel of the corporate website within the existing technical framework. Working closely with marketing and ecommerce, we improved the quality of design, brought the site more on brand and ensured that the site was user-focussed. I also worked closely with the digital team to implement a refined booking flow, minimising booking steps and ensuring a customer focussed process. These incremental improvements in design, user experience and SEO have seen the website revenue grow by nearly 200% in the period July 2009 – June 2011. Visit etihad.com and start the booking process to see the flow in action.
Skills utilised: Art direction/graphic design, UX, brand development

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