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Post image for Sigur Ros poster

Title: Sigur Ros Melbourne Poster Client: Me Info: A personal project exploring music poster design ideas. Skills utilised: Graphic design

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Post image for Etihad – F1 Car livery

Title: Etihad Airways F1 Car
Client: Etihad Airways
Info: F1 showcar to promote the inaugural 2009 Formula One in Abu Dhabi
Skills utilised: Graphic design, art direction and applied design

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Post image for Hilton – The Spa brochure

Title: The Spa brochure menu
Client: Hilton
Info: Hilton needed a new menu for their spa.
Skills utilised: Design and layout

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Post image for DXB Magazine

Title: DXB Magazine brand design
Client: Insignia
Info: A new magazine in Dubai, promoting the hip and urban.
Skills utilised: Art direction/graphic design
Credit: Insignia

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Post image for Jumeirah – Koubba Bar cocktail menu

Title: Koubba Bar cocktail menu
Client: Jumeirah
Info: Jumeirah wanted a new sophisticated cocktail menu for their upmarket Koubba Bar at Al Qasr.
Skills utilised: Graphic/applied design
Credit: Insignia

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Post image for Jumeirah – Bab Al Shams Christmas campaign

Title: Bab Al Shams Christmas campaign
Client: Jumeirah/Bab Al Shams
Info: Bab Al Shams wanted to promote their restaurants as a destination for Christmas lunch, so I came up with the idea of a traditional desert scene and a local with reindeers.
Skills utilised: Art direction and photo editing
Credit: Insignia

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Post image for Cortina Saudi Arabia – Breakfast Cream

Title: Laban packaging
Client: Cortina – Saudi Arabia
Info: Cortina needed a fresh design for their popular Breakfast Cream line. They were looking for something more modern and appealing to markets around the region.
Skills utilised: Graphic design, illustration
Credit: Insignia

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Post image for Cortina Saudi Arabia – Jungle Mix

Title: Jungle Mix
Client: Cortina – Saudi Arabia
Info: Within the range of Cortina drink products, there is the fruit drink brand ‘Jungle Mix’. The brief was to refresh the look and bring it in line with the rest of the new Cortina branding. Targeted more at the youth market, I created a vibrant and essential ‘fun’ design, carrying through the ‘ice’ footer, a integral part of its visual communication system.
Skills utilised: Graphic design, illustration
Credit: Insignia

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Post image for Emirates – The Observatory

Title: The Observatory brand development
Client: Emirates
Info: Emirates needed to develop the new restaurant brand ‘The Observatory’, with a suite of collateral requirements. Although the logo had been designed, the brand needed to be defined through the various touchpoints. I decided on using the Sun visual because of its obvious relationship with astronomy and its relationship to cooking through its heating nature.
Skills utilised: Art direction/graphic design and brand development
Credit: Insignia

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Post image for Bin Hendi Glamour Campaign

Title: Bin Hendi glamour campaign
Client: Bin Hendi
Info: Bin Hendi Avenue required a new advertising campaign to highlight the exclusive and fashionable qualities of their premium Avenue offering. I worked with the team at insignia to create a campaign which reflected this, by using a fashion magazine cover concept.
Skills utilised: Art direction, design
Credit: Insignia

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Post image for Gulf Air – Holidays Experience brochure

Title: Holidays brochure
Client: Gulf Air
Info: Gulf Air Holidays needed a new design template for their brochure.
Skills utilised: Graphic design and brand development

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