From the category archives:

identity

Title: Plago logo
Client: Plago
Info: Plago, a start up web games company, needed a logo that would appeal to teenagers.
Skills utilised: Graphic design and brand development

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Title: Everness Brand Concept
Client: Self initiated
Info: A purely experimental brand project for myself exploring the limits of various elements to create a cohesive brand.
Skills utilised: Art direction/graphic design and brand development

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Title: The Dubai Real Estate Institute rebranding
Client: Sama Dubai
Info: Sama Dubai required brand guidelines for for Dubai Real Estate Institute. Although the logo had already been designed, there were certain elements of the logo that the clients were not happy and the brand guidelines needed to be created for all the brand touchpoints.
Skills utilised: Brand design and development
Credit: Insignia

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Title: The Emirates Academy rebranding
Client: Jumeirah
Info: Jumeirah required a revamp for their educational institution, The Emirates Academy. Instigating an extensive rebranding exercise, I worked with the team at Insignia to evolve the existing logo, develop the brand guidelines and fully realise brand touchpoints.
Skills utilised: Brand design and development
Credit: Insignia

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Title: DXB Magazine brand design
Client: Insignia
Info: A new magazine in Dubai, promoting the hip and urban.
Skills utilised: Art direction/graphic design
Credit: Insignia

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Title: Gulf Air brand implementation project
Client: Gulf Air
Info: For 2 years I worked extensively on the brand implementation project for Gulf Air, based in Bahrain. The requirement was to effectively roll out the new brand (designed by Landor Associates) across the airline’s global network. This required implementing the brand in various brand touch points, from business cards, stores to F1 signage to aircraft liveries. During this time I gained valuable knowledge about requirements of practical implementation and of the necessity for flexibility in branding solutions.
Skills utilised: Graphic design, web design, multimedia, and signage print and production management.

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